Cosmetic Executive Women (CEW) and QVC are joining forces for the third consecutive year, to present “Beauty with Benefts” on Wednesday April 15th. Tune in at 10 pm that evening for the two-hour live charitable broadcast, featuring a wide range of products from prestige beauty brands.

A total of 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a program of the CEW Foundation, which is the charitable arm of CEW, Inc.

Cindy Crawford and Sonia Kashuk have partnered this year for the cause, and have appeared in PSAs and print ads for the beauty shopping event touting the message, “A little makeup can make a big difference.”